Don Norman's theory on emotional design says attractive things work better. Affect, which includes emotion, is a system of judgment: good or bad, safe or dangerous. It makes value judgments, the better to survive. Objects may provoke positive or negative affect, making people feel happy or unhappy about them. His book "Emotional Design" shows that design is not only about function, but perception and sense of happiness.
You can watch a brief interview of him here.
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